{"id":533,"date":"2025-11-04T11:16:03","date_gmt":"2025-11-04T11:16:03","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=533"},"modified":"2025-11-19T14:56:36","modified_gmt":"2025-11-19T14:56:36","slug":"about","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/Shoaib-Profile-2.png” title_text=”Shoaib Profile (2)” _builder_version=”4.27.4″ _module_preset=”default” max_width=”70%” module_alignment=”center” border_radii=”on|200px|200px|200px|200px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”e12909ff-31d3-4fae-a375-6a32e6b9c230″ header_text_color=”#FFFFFF” header_font_size=”46px” custom_margin=”||-3px|||” global_colors_info=”{}”]<\/p>\n

About Me<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”f4960a0f-1810-419a-9504-f5976fee5bad” text_font_size=”17px” header_5_text_color=”#FFFFFF” max_width=”1080%” custom_margin=”||16px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

I didn’t start as a designer – I began as an engineer, curious about how technology works. Along the way, I discovered what truly inspired me wasn’t the tech itself but how people use it, feel it, and experience it. That shift led me from engineering labs to the world of human-centered design.<\/h5>\n

[\/et_pb_text][et_pb_button button_text=”Connect on Linkedin” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”c3369f20-39d4-4d19-a08f-f44140676ffd” button_text_size=”15px” custom_margin=”11px||||false|false” custom_padding=”12px|40px|12px|40px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”32px||27px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”76%” custom_padding=”||16px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”e12909ff-31d3-4fae-a375-6a32e6b9c230″ header_font_size=”46px” custom_margin=”||12px|||” header_font_size_phone=”22px” global_colors_info=”{}”]<\/p>\n

Experience in Design<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”74ae6aef-a4a7-40f3-ab60-0fccf8ab5995″ text_font=”Manrope||||||||” text_line_height=”1.8em” link_font=”||||on||||” link_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”21px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22link_text_color%22%93}”]<\/p>\n

My experience spans a variety of product environments, user groups, and problem spaces \u2014 from complex systems that demand clarity to everyday digital experiences that require simplicity and ease. These diverse contexts have strengthened my ability to understand users, adapt to different product needs, and design with both function and intuition in mind.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”11px||20px|||” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”76%” custom_padding=”6px|||||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ icon_color=”#1644da” use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”#000000″ toggle_font=”Space Grotesk|500|||||||” toggle_font_size=”36px” toggle_line_height=”1.4em” body_font_size=”15px” body_line_height=”1.8em” toggle_font_size_tablet=”20px” toggle_font_size_phone=”16px” toggle_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_width_all=”0px” border_color_all=”#1644DA” border_width_bottom=”2px” locked=”off” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22icon_color%22%93}”][et_pb_accordion_item title=”AMSA Consulting Oy” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” inline_fonts=”Space Grotesk” global_colors_info=”{}”]<\/p>\n

Design & Brand Specialist<\/span><\/strong><\/span><\/p>\n

Sept 2025 – Present<\/span><\/span><\/span><\/p>\n

Owning the website\u2019s UX and UI direction to shape a cohesive digital presence that reflects the brand\u2019s identity and business vision. Designed and developed a modern, conversion-driven website that strengthens credibility, supports growth, and communicates value with clarity and usability.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”F-Secure Corporation” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” global_colors_info=”{}” open=”off”]<\/p>\n

User Experience Designer<\/span><\/strong><\/span><\/p>\n

May 2025 – Aug 2025<\/span><\/span><\/span><\/p>\n

Enhanced the onboarding experience for partners and resellers through user research and competitive benchmarking. Delivered compelling design demos that aligned stakeholders on product direction, and enriched the design system with reusable UI components that improved documentation quality and workflow efficiency.<\/p>\n

\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”People Cloud Oy” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” global_colors_info=”{}” open=”off”]<\/p>\n

Design Lead<\/span><\/strong><\/span>\u00a0<\/span><\/span><\/strong><\/span><\/p>\n

Oct 2021 – Apr 2024<\/span><\/span><\/span><\/p>\n

Designed end-to-end product experiences by translating research into intuitive, user-centered solutions. Launched the company\u2019s first intranet and strengthened brand presence through impactful visual content and digital campaigns, contributing to higher engagement and improved internal communication.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Nokia Solutions & Networks” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” global_colors_info=”{}” open=”off”]<\/p>\n

User Experience Designer<\/span><\/strong><\/span><\/p>\n

Jan 2022 – Jul 2023<\/span><\/span><\/span><\/p>\n

Led the UI design for enterprise analytics products, translating complex requirements into clear, scalable, and intuitive interfaces. Modernized legacy designs by migrating to a unified design system, improving visual consistency, usability, and efficiency across the AVA Open Analytics platform.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”11px||4px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”76%” custom_padding=”||14px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”e12909ff-31d3-4fae-a375-6a32e6b9c230″ header_font_size=”46px” custom_margin=”||-3px|||” header_font_size_phone=”22px” global_colors_info=”{}”]<\/p>\n

Educational Background<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”74ae6aef-a4a7-40f3-ab60-0fccf8ab5995″ text_font=”Manrope||||||||” text_line_height=”1.8em” link_font=”||||on||||” link_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”6px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22link_text_color%22%93}”]<\/p>\n

My educational journey has given me a strong foundation at the intersection of technology, people, and design. Beginning with engineering, I developed analytical and problem-solving skills, which later evolved through my studies in human-technology interaction and UX into a deeper understanding of user behavior, usability, and human-centered design.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”7px|||||” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”76%” custom_padding=”4px|||||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ icon_color=”#1644da” use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”#000000″ toggle_font=”Space Grotesk|500|||||||” toggle_font_size=”36px” toggle_line_height=”1.4em” body_font_size=”15px” body_line_height=”1.8em” toggle_font_size_tablet=”20px” toggle_font_size_phone=”16px” toggle_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_width_all=”0px” border_color_all=”#1644DA” border_width_bottom=”2px” locked=”off” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22icon_color%22%93}”][et_pb_accordion_item title=”Master’s in Computing Sciences” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” inline_fonts=”Space Grotesk” global_colors_info=”{}”]<\/p>\n

Tampere University, Finland<\/span><\/strong><\/span><\/p>\n

2021 – 2026<\/span><\/span><\/span><\/p>\n

Focused on understanding how people interact with technology and designing intuitive, research-driven digital experiences. Combined UX research, usability testing, and design methods to create user-centered solutions.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Master’s in Electrical Engineering” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” global_colors_info=”{}” open=”off”]<\/p>\n

Tampere University, Finland<\/span><\/strong><\/span><\/p>\n

2015 – 2018<\/span><\/span><\/span><\/p>\n

Specialized in communication systems and signal processing. Built a strong foundation in analytical thinking, problem-solving, and system design \u2014 skills that now inform a structured approach to UX and product design.<\/p>\n

\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

About MeI didn’t start as a designer – I began as an engineer, curious about how technology works. Along the way, I discovered what truly inspired me wasn’t the tech itself but how people use it, feel it, and experience it. That shift led me from engineering labs to the world of human-centered design.Experience in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-533","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=533"}],"version-history":[{"count":70,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/533\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/533\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}