{"id":42,"date":"2025-10-21T14:08:43","date_gmt":"2025-10-21T14:08:43","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=42"},"modified":"2025-11-18T01:38:51","modified_gmt":"2025-11-18T01:38:51","slug":"amsa-consulting","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/amsa-consulting\/","title":{"rendered":"AMSA Consulting"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ custom_padding=”32px||32px|||” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”aa69f4b7-d35b-42c0-9ce6-bd234dcdd8ed” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”68px” text_orientation=”center” custom_margin=”14px||0px||false|false” global_colors_info=”{}”]<\/p>\n

AMSA Website Design<\/h1>\n

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Built a modern, focused, and user-friendly website that highlights AMSA\u2019s consulting capabilities and positions the company as a trusted expert in technology and AI solutions.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amsaconsulting.com\/” button_text=”Product Website” button_alignment_tablet=”right” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”60960a9a-96e5-4fd7-a38a-25824ed93558″ button_text_size=”13px” custom_padding=”7px|40px|7px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/AMSA-Transparent-Cover-1-1.png” title_text=”AMSA Transparent Cover (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Info” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”32px||18px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||12px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u2726 <\/span>Challenge<\/h2>\n

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Objective<\/h4>\n

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Establish a user-centered website that clearly communicates AMSA\u2019s expertise in embedded software, AI solutions, and test automation, helping prospective clients quickly understand the services and value proposition.<\/p>\n

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Business Challenge<\/h4>\n

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AMSA had no digital identity that reflected its professionalism or innovative approach. The website needed to position AMSA as a credible consulting partner while differentiating it from competitors.<\/p>\n

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Design Goal<\/h4>\n

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Create a clean, bold, and intuitive interface that guides users efficiently through services, strengthens brand credibility, and supports future business growth.<\/p>\n

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\u2726 <\/span>Team<\/h2>\n

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Collaboration<\/h4>\n

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Worked closely with AMSA\u2019s founder and CEO, leveraging over a decade of experience in software development and management to align design decisions with business strategy and client expectations. Conducted workshops and iterative feedback sessions to ensure the website was both user-friendly and strategically aligned, with every design iteration reviewed to balance business priorities, technical feasibility, and user experience.<\/p>\n

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\u2726 <\/span>Approach<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-Project-Timeline-Diagram-1.png” _builder_version=”4.27.4″ _module_preset=”default” alt=”Project Timeline” title_text=”AMSA Project Timeline Diagram (1)” hover_enabled=”0″ sticky_enabled=”0″ force_fullwidth=”on”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Research & Benchmarking<\/h4>\n

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Reviewed peer companies and industry standards to pinpoint clear opportunities for improving content structure, service clarity, and user flow. This research guided the creation of a more intuitive and streamlined website experience.<\/p>\n

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IA & Content Planning<\/h4>\n

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Structured the entire website content from the ground up, mapping out sections that clearly present AMSA\u2019s core services and value. Created a logical flow that helps users quickly grasp what AMSA offers, while ensuring navigation remains simple, intuitive, and aligned with how visitors naturally explore information.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-004516.png” title_text=”Information Architecture AMSA” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Design Implementation<\/h4>\n

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Worked directly in WordPress, iterating on layouts, typography, and visuals in real-time. Adjustments were made based on ongoing feedback from the stakeholder, ensuring that every design decision was immediately tested and validated in the live environment.<\/p>\n

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Iterative Refinement<\/h4>\n

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Continuously refined the website\u2019s look and functionality through quick iterations, balancing UX best practices with technical constraints and business priorities.<\/p>\n

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\u2726 <\/span>Decisions<\/h2>\n

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Content & Structure<\/h4>\n

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Designed the site architecture to clearly surface AMSA\u2019s primary service areas and technical expertise. The hierarchy, flow, and layout were carefully shaped to help users move through service information naturally, reducing friction and making it easier to compare offerings and understand value.<\/p>\n

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Navigation & Interaction<\/h4>\n

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Intuitive navigation, a fixed top menu, and clear call-to-actions improved discoverability and engagement, supporting seamless user journeys across the site.<\/p>\n

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Typography<\/h4>\n

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Typography (Poppins) and a restrained color palette were chosen to convey professionalism, trust, and technical sophistication. Minimalistic, bold design elements reinforced AMSA\u2019s brand identity.<\/p>\n

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UX Enhancements<\/h4>\n

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Implemented smooth interaction details and fully responsive layouts to maintain clarity and ease of use on any device. The design evolved through rapid iterations, always guided by practical testing and a focus on making every touchpoint intuitive and engaging.<\/p>\n

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Strategic Alignment<\/h4>\n

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Each design decision was shaped by a careful balance of usability, brand expression, and strategic objectives\u2014resulting in a unified digital experience that strengthens AMSA\u2019s presence and communicates value with clarity and confidence.<\/p>\n

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\u2726 <\/span>Designs<\/h2>\n

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WordPress Implementation<\/h4>\n

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Designed and implemented the website directly in WordPress using Divi, iterating live on layouts, content, and visuals in close collaboration with AMSA\u2019s founder.<\/p>\n

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Content & Branding<\/h4>\n

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Designed structured content, custom icons, and illustrations for AMSA\u2019s website to visually communicate multiple points under \u201cWhat Defines Us\u201d and \u201cWhy Choose Us.\u201d Each icon and visual element was crafted to enhance clarity, reinforce the brand\u2019s expertise in embedded software, AI solutions, and test automation, and create a cohesive, engaging user experience across the site.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-232803.png” title_text=”Choose us icons” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-11-232838.png” title_text=”Define us icons” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Logo Design<\/h4>\n

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In addition to designing the website, I created AMSA\u2019s visual identity, including a professional logo and cohesive branding elements. The design reflects the company\u2019s expertise in technology consulting, conveying professionalism, trust, and innovation. The branding was applied consistently across digital and print assets to establish a strong and recognizable brand presence.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-with-icon-and-tagline-11-1.png” title_text=”AMSA logo” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”40%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-09-17-152354.png” title_text=”AMSA linkedin cover” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Performance & Accessibility<\/h4>\n

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Optimized layout and media for fast loading times, responsive display across devices, and clear readability for users.<\/p>\n

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\u2726 <\/span>Impact<\/h2>\n

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Website Launch<\/h4>\n

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Produced a modern, streamlined website that presents AMSA\u2019s services with clarity and reinforces the company\u2019s technical expertise and professional standing.<\/p>\n

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Stakeholder Feedback<\/h4>\n

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Stakeholders reported that the newly built website greatly improved the presentation of AMSA\u2019s services. They highlighted that the intuitive layout made it easy for clients to navigate and quickly find relevant information.<\/p>\n

<\/h3>\n

[\/et_pb_text][et_pb_testimonial author=”Ataul Ghalib” job_title=”Founder & CEO” company_name=”AMSA Consulting” portrait_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Ataul-Ghalib-1.png” quote_icon_background_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” body_line_height=”1.8em” background_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

The new AMSA website has completely transformed how we present our services online. It\u2019s clear, professional, and easy for clients to navigate, which has significantly improved engagement and trust. Shoaib did an excellent job understanding our business goals and translating them into a website that truly reflects our expertise and credibility.<\/p>\n

[\/et_pb_testimonial][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Key Metrics<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” global_colors_info=”{}”]<\/p>\n

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    35\u201340% increase in overall audience reach since the website launch.<\/span><\/p>\n<\/li>\n

  • Clients report improved understanding of AMSA\u2019s core services.<\/span><\/li>\n
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    Fully responsive design improved accessibility and interactions on mobile devices.<\/span><\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/iphone-hand-psd-mockup-4-scaled.png” title_text=”AMSA Phone Mockup” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    Strategic Impact<\/h4>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” global_colors_info=”{}”]<\/p>\n

    The new website positions AMSA as a credible technology consulting partner, strengthening its brand presence and enabling smoother client communication and growth.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Related Projects” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”24px|||||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||15px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ text_orientation=”center” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

    Other Projects<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.4)” custom_padding=”100px|40px|100px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”90cba241-97ce-425f-a269-26d171fa42ed” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

    Enterprise Data Analytics<\/h3>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Nokia-Open-Analytics-1.png” title_text=”Nokia Open Analytics (1)” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||31px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”8231d3a3-8d6d-4577-b7db-be05abe6b92c” header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

    Contribution<\/h6>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

    Led UI design work for Nokia Open Analytics platform focused on low-code and no-code environment simplifying complex data workflows and empowering services engineers.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.04)” custom_padding=”100px|40px|100px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”90cba241-97ce-425f-a269-26d171fa42ed” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

    SaaS Talent-Matching<\/h3>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/People-Cloud-Transparent-1.png” title_text=”People Cloud Transparent (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”8231d3a3-8d6d-4577-b7db-be05abe6b92c” header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”29px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

    Contribution<\/h6>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

    Redesigned B2B SaaS platform to enhance usability and brand perception, combining research-driven UX improvements with a modernized visual identity.\u00a0<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    AMSA Website DesignBuilt a modern, focused, and user-friendly website that highlights AMSA\u2019s consulting capabilities and positions the company as a trusted expert in technology and AI solutions.\u2726 ChallengeObjectiveEstablish a user-centered website that clearly communicates AMSA\u2019s expertise in embedded software, AI solutions, and test automation, helping prospective clients quickly understand the services and value proposition. Business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":59,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":1040,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions\/1040"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}