{"id":298,"date":"2025-10-25T12:03:43","date_gmt":"2025-10-25T12:03:43","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=298"},"modified":"2025-11-13T23:20:22","modified_gmt":"2025-11-13T23:20:22","slug":"sustainable-reporting","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/sustainable-reporting\/","title":{"rendered":"Sustainable Reporting Platform"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ custom_padding=”32px||32px|||” locked=”off” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”aa69f4b7-d35b-42c0-9ce6-bd234dcdd8ed” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”68px” text_orientation=”center” custom_margin=”14px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Sustainable Reporting<\/h1>\n

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Designed a minimalist and engaging reporting form to help university staff and students document sustainable actions aligned with UN’s 17 SDGs.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.figma.com\/proto\/Q5uADsxjqooCnWnlRAliBr\/Sustainable-Form?node-id=13-171&p=f&t=G4PPQrx0efl2WMqX-1&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=13%3A171″ url_new_window=”on” button_text=”Platform Demo” button_alignment_tablet=”right” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”60960a9a-96e5-4fd7-a38a-25824ed93558″ button_text_size=”13px” custom_padding=”7px|40px|7px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/Sustainable-Action-Reporting-Transparent.png” title_text=”Sustainable Action Reporting Transparent” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Info” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”||24px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”13px||19px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u2726 <\/span>Challenge<\/h2>\n

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Objective<\/h4>\n

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Encourage students and staff members of Tampere University to report sustainable actions with minimal friction and maximum motivation.<\/p>\n

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Business Context<\/h4>\n

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Although the university promotes sustainability, participation in action reporting was low due to lack of motivation and a cumbersome reporting process. The challenge was to design an experience that was inviting, easy to complete, and capable of delivering valuable insights to university stakeholders.<\/p>\n

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Design Goal<\/h4>\n

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To create a form that balances usability with meaningful engagement \u2014 promoting awareness of sustainability while minimizing friction for users.<\/p>\n

<\/h3>\n

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\u2726 <\/span>Team<\/h2>\n

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Collaboration<\/h4>\n

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Worked with university stakeholders, student user representatives, and project team members to align on goals. Engaged users via interviews and feedback sessions to capture motivations, pain points, and preferred workflows. Supported cross-team coordination between sustainability office, IT services, and student communications to ensure the solution aligned with both user behaviors and institutional needs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px||||false|false” custom_margin_tablet=”60px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”13px||13px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u2726 <\/span>Approach<\/h2>\n

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User Research & Discovery<\/h4>\n

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    Conducted four semi-structured interviews with Tampere University students (aged 26\u201335).<\/p>\n<\/li>\n

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    Explored two themes: students\u2019 understanding of sustainability actions and their experiences with online reporting forms.<\/p>\n<\/li>\n

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    Recorded and analyzed interviews using affinity mapping to identify key patterns and user needs.<\/p>\n<\/li>\n

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    Developed two personas representing target users\u2019 motivations, behaviors, and frustrations.<\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/5a1fa1ad-1693-403d-b73c-25d144958286.png” title_text=”User Persona” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/739d6004-4b16-40ea-aa73-2ec0840f5120.png” title_text=”User Persona” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||19px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    Insights & Goals<\/h4>\n

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    From the research, it became clear that students were willing to contribute but needed a simpler, faster, and more rewarding experience.
    The design goals focused on:<\/p>\n

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      Ease of use and accessibility<\/p>\n<\/li>\n

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      Clear guidance throughout the form<\/p>\n<\/li>\n

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      Minimal required input fields<\/p>\n<\/li>\n

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      Positive reinforcement at completion<\/p>\n<\/li>\n<\/ul>\n

      <\/h4>\n

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      Designing Prototypes<\/h4>\n

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        Created hi-fidelity prototypes in Figma, designed to integrate seamlessly into the TUNI intranet environment.<\/p>\n<\/li>\n

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        Applied Material Design principles to maintain visual consistency and enhance accessibility.<\/p>\n<\/li>\n

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        Designed a two-column layout \u2014 left side for context and instructions, right side for input fields \u2014 ensuring a clear user flow.<\/p>\n<\/li>\n<\/ul>\n

        <\/h4>\n

        [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-010852.png” title_text=”Sustainable Form Screenshot” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-011008.png” title_text=”Sustainable Form Mobile” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

        Evaluation & Iteration<\/h4>\n

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          Conducted expert evaluations based on Nielsen\u2019s 10 Usability Heuristics, Shneiderman\u2019s Eight Golden Rules, and accessibility principles.<\/p>\n<\/li>\n

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          Iterated the prototype to improve consistency, readability, and flow.<\/p>\n

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            Example: Adjusted heading style to align with TUNI intranet standards and improved content hierarchy for better accessibility.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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            \u2726 <\/span>Decisions<\/h2>\n

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            User Experience Goals<\/h4>\n

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            The design focused on achieving the following UX and usability principles:<\/p>\n

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              Easy to Use: Minimalist layout with only essential fields.<\/p>\n<\/li>\n

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              Easy to Learn: Simple navigation and intuitive visual hierarchy.<\/p>\n<\/li>\n

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              Accessible for All: Compliance with accessibility guidelines to ensure inclusivity.<\/p>\n<\/li>\n

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              Effective: Streamlined process to help users complete reporting quickly and confidently.<\/p>\n<\/li>\n<\/ul>\n

              Additional goals included creating a positive and socially rewarding experience that motivates students to contribute and return.<\/p>\n

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              Scalable Design Components<\/h4>\n

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              Built the form components within the university\u2019s design framework, ensuring consistency and maintainability.<\/p>\n

              [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-011231.png” title_text=”Components Sustainable Form” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||21px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              Future Ready Gamification<\/h4>\n

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              To enhance long-term adoption and participation, we recommended adding gamification elements such as rewards, badges, and progress tracking. This decision aims to make reporting sustainable actions more motivating, interactive, and engaging for users.<\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px||||false|false” custom_margin_tablet=”60px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”13px||19px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

              \u2726 <\/span>Designs<\/h2>\n

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              Prototype Integration<\/h4>\n

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              The final design was developed as an interactive Figma prototype intended for integration within Tampere University\u2019s intranet. The form\u2019s clear structure and visual hierarchy align with existing TUNI branding.<\/p>\n

              <\/h4>\n

              [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-011055.png” title_text=”Figma Sustainable Form” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px||||false|false” custom_margin_tablet=”60px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”14px||14px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

              \u2726 <\/span>Impact<\/h2>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              Expert Evaluation Outcome<\/h4>\n

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              Evaluations identified improvements in consistency, visual readability, and layout flow, leading to a refined prototype that balances simplicity and clarity.<\/p>\n

              The form provides an accessible, engaging, and scalable way for Tampere University to collect sustainability data while promoting awareness among students. It also establishes a foundation for potential gamified elements in the future.<\/p>\n

              <\/h4>\n

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              Future Development<\/h4>\n

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                Gamification: Integrating small rewards or progress tracking to encourage repeated participation.<\/p>\n<\/li>\n

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                Enhanced Accessibility: Offering alternate interaction models (e.g., screen-reader-friendly version without the goal wheel).<\/p>\n<\/li>\n

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                Dynamic Insights: Allowing students to view collective impact summaries and progress reports to sustain engagement.<\/p>\n<\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Related Projects” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”23px|||||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”17px||8px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ text_orientation=”center” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

                Other Projects<\/h2>\n

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                AMSA Website Design<\/h3>\n

                [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-5.png” title_text=”AMSA (5)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”8231d3a3-8d6d-4577-b7db-be05abe6b92c” header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”20px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

                Contribution<\/h6>\n

                [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

                \n
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                Directed website design and branding, crafting structured content, custom icons, and illustrations to create a cohesive, engaging digital presence.<\/p>\n<\/div>\n<\/div>\n

                [\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/amsa-consulting\/”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.04)” custom_padding=”100px|40px|100px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_text _builder_version=”4.23.2″ _module_preset=”90cba241-97ce-425f-a269-26d171fa42ed” custom_margin=”||13px||false|false” global_colors_info=”{}”]<\/p>\n

                Enterprise Data Analytics<\/h3>\n

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                Contribution<\/h6>\n

                [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

                \n
                \n

                Led UI design work for Nokia Open Analytics platform focused on low-code and no-code environment simplifying complex data workflows and empowering services engineers.<\/p>\n<\/div>\n<\/div>\n

                [\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                Sustainable ReportingDesigned a minimalist and engaging reporting form to help university staff and students document sustainable actions aligned with UN’s 17 SDGs.\u2726 ChallengeObjectiveEncourage students and staff members of Tampere University to report sustainable actions with minimal friction and maximum motivation. Business ContextAlthough the university promotes sustainability, participation in action reporting was low due to lack […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-298","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":23,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/298\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/298\/revisions\/996"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}