{"id":290,"date":"2025-10-25T11:52:37","date_gmt":"2025-10-25T11:52:37","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=290"},"modified":"2025-11-18T15:27:17","modified_gmt":"2025-11-18T15:27:17","slug":"data-analytics","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/","title":{"rendered":"Nokia Data Analytics Platform"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ custom_padding=”32px||32px|||” locked=”off” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”aa69f4b7-d35b-42c0-9ce6-bd234dcdd8ed” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”68px” text_orientation=”center” custom_margin=”14px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Data Analytics Platform<\/h1>\n

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Conducted UX research and led UI design for Nokia\u2019s low-code analytics platform, simplifying complex data workflows and empowering service engineers with intuitive insights.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.nokia.com\/newsroom\/nokia-launches-analytics-software-to-simplify-and-strengthen-data-collection-and-insights-for-csps-mwc23\/” button_text=”About this project” button_alignment_tablet=”right” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”60960a9a-96e5-4fd7-a38a-25824ed93558″ button_text_size=”13px” custom_padding=”7px|40px|7px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Nokia-Open-Analytics-3.png” title_text=”Nokia Open Analytics (3)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Info” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”||26px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||14px|||” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u2726 <\/span>Challenge<\/h2>\n

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Business Challenge<\/h4>\n

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Nokia wanted to introduce a next-generation analytics solution that would minimize dependency on expert teams and enable service engineers to quickly detect issues, diagnose network problems, and make data-driven decisions. The challenge was to design a scalable, intuitive product that could serve different user roles with varying levels of technical expertise.<\/p>\n

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Design Goal<\/h4>\n

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Create a role-based, intuitive analytics experience that simplifies complex workflows, reduces time-to-insight, and supports Nokia\u2019s vision of delivering intelligent, user-centered network analytics solutions.<\/p>\n

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\u2726 <\/span>Team<\/h2>\n

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Collaboration<\/h4>\n

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Collaborated closely with a cross-functional team across Nokia\u2019s Cloud & Network Services (CNS) division, including Service Managers, Product Owners, Data Analysts, and Developers.
As a UX\/UI Designer, I:<\/p>\n

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  • Conducted UX research<\/strong> by interviewing (around 15 interviews conducted) services engineers and data analysts<\/li>\n
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    Led the UI design direction<\/strong> for the new product<\/p>\n<\/li>\n

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    Defined core workflows and user journeys<\/strong><\/p>\n<\/li>\n

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    Ensured alignment between user needs, business goals, and technology constraints<\/p>\n<\/li>\n<\/ul>\n

    Workshops, design reviews, and iterative working sessions were conducted to validate requirements, ensure feasibility, and maintain a user-centered direction throughout the development.<\/p>\n

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    \u2726 <\/span>Approach<\/h2>\n

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    Requirements & Domain Understanding<\/h4>\n

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    Before designing, I conducted an expert UX review of existing tools used in the industry to understand gaps, mental models, and expectations of engineering users. This helped define the foundational UX principles for the product.<\/p>\n

    Engaged with Service Engineers and Analysts to understand key tasks, decision-making patterns, and pain points in their daily workflows. Insights were translated into user needs, product requirements, and role-based use cases<\/strong>.<\/p>\n

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    Role-Based Workflow Mapping<\/h4>\n

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    Mapped end-to-end workflows for Service Engineers and Analysts to ensure the product supported their distinct operational goals\u2014ranging from monitoring and troubleshooting to running data-driven investigations.<\/p>\n

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    Design System Setup<\/h4>\n

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    Initially designed in Sketch, the product underwent a major shift as Nokia transitioned to Figma and a new design system. I took responsibility for redesigning the entire UI concept in Figma, integrating the evolving design system components in phases while aligning with updated branding guidelines. The process required careful planning, iteration, and collaboration with developers to maintain consistency and scalability. It was a significant learning curve \u2014 strengthening my skills in systematizing design, handling incremental component adoption, and adapting quickly to evolving frameworks \u2014 ultimately resulting in a cohesive, modern UI aligned with Nokia\u2019s brand and design standards.<\/p>\n

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    Prototype & Iterative Design<\/h4>\n

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    Created interactive prototypes to define key product screens and workflows. Validated designs through iterative feedback loops with service managers and developers to ensure clarity, usability, and feasibility. The screens shown below reflect the updated visual direction following the Nokia rebrand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    \u2726 <\/span>Decisions<\/h2>\n

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    Role-Based Experience Design<\/h4>\n

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    This decision ensured that complex enterprise data could be accessed efficiently and intuitively, reducing cognitive load and improving task completion across roles. By aligning UI patterns and components with the design system, we maintained consistency while offering personalized experiences that supported the unique workflows of each role.<\/p>\n

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    Insight-led Interaction Model<\/h4>\n

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    Shifted the experience from \u201cdata drill-down\u201d to \u201cinsight first, diagnose second\u201d<\/strong>, helping users detect anomalies, understand root causes, and take action faster.<\/p>\n

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    Templates availability<\/h4>\n

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    To streamline and accelerate the use-case creation process, we introduced a library of pre-defined templates, enabling engineers to quickly generate new use cases without starting from scratch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Scalable Design Architecture<\/h4>\n

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    Laid the foundation of a component-based UI together with another designer for future expansion of the platform, ensuring new modules and features could be added without compromising usability.<\/p>\n

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    \u2726 <\/span>Designs<\/h2>\n

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    Foundational Product Screens & Workflows<\/h4>\n

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    Designed core user journeys such as:<\/p>\n

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      Use case creation from scratch<\/p>\n<\/li>\n

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      User case creation with templates available to fast-track the process and save time of the services engineers<\/span><\/p>\n<\/li>\n

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      Data analysis workflows<\/span><\/p>\n<\/li>\n

    • Use case configuration and implementation<\/span><\/li>\n<\/ul>\n

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      Prototype for Validation<\/h4>\n

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      Built prototypes for stakeholder demos and engineering alignment, enabling clarity before development.<\/p>\n

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      \u2726 <\/span>Impact<\/h2>\n

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      Concept Validation Success<\/h4>\n

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      The product concept received strong early validation from engineering and business stakeholders, with a 4.5\/5 rating for clarity, usability, and alignment with user needs.<\/p>\n

      \n

      [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-30-192716.png” title_text=”Screenshot 2025-10-30 192716″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||19px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      User Efficiency & Independence<\/h4>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||15px|||” global_colors_info=”{}”]<\/p>\n

      Workflows designed reduced dependency on expert data teams and improved users\u2019 ability to derive insights independently \u2014 estimated ~50% reduction in time-to-insight for core tasks.<\/p>\n

      \n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      Strategic Alignment with Nokia’s Vision<\/h4>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” global_colors_info=”{}”]<\/p>\n

      The work contributed to Nokia\u2019s broader goal of delivering intelligent, user-centered analytics capabilities as part of its cloud-native services product portfolio.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Related Projects” _builder_version=”4.23.2″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”20px|||||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||15px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”e45b2fb0-a04d-44e7-b2fb-612396d13340″ text_orientation=”center” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

      Other Projects<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”21px||0px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.4)” custom_padding=”100px|40px|100px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/amsa-consulting\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”90cba241-97ce-425f-a269-26d171fa42ed” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

      AMSA Website Design<\/h3>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-5.png” title_text=”AMSA (5)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”8231d3a3-8d6d-4577-b7db-be05abe6b92c” header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”29px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

      Contribution<\/h6>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

      Directed website design and branding, crafting structured content, custom icons, and illustrations to create a cohesive, engaging digital presence.<\/p>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/amsa-consulting\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.04)” custom_padding=”100px|40px|100px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”90cba241-97ce-425f-a269-26d171fa42ed” custom_margin=”||14px||false|false” link_option_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” global_colors_info=”{}”]<\/p>\n

      SaaS Talent-Matching<\/h3>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/People-Cloud-Transparent-1.png” title_text=”People Cloud Transparent (1)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.2″ _module_preset=”8231d3a3-8d6d-4577-b7db-be05abe6b92c” header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”31px||0px||false|false” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

      Contribution<\/h6>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”3ea0d0f8-6f06-46cc-9699-31af10283c8c” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

      Designed end-to-end experiences for client, vendor, and admin dashboards, and built the company\u2019s first intranet, improving usability, workflow clarity, and internal collaboration.<\/p>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”c2dde6bd-6b73-4e55-83c7-eec5eeca2c87″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Data Analytics PlatformConducted UX research and led UI design for Nokia\u2019s low-code analytics platform, simplifying complex data workflows and empowering service engineers with intuitive insights.\u2726 ChallengeBusiness ChallengeNokia wanted to introduce a next-generation analytics solution that would minimize dependency on expert teams and enable service engineers to quickly detect issues, diagnose network problems, and make data-driven […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-290","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":22,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/290\/revisions"}],"predecessor-version":[{"id":1048,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/290\/revisions\/1048"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}