{"id":271,"date":"2025-10-23T23:55:01","date_gmt":"2025-10-23T23:55:01","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=271"},"modified":"2025-11-11T22:49:39","modified_gmt":"2025-11-11T22:49:39","slug":"f-secure-5","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/f-secure-5\/","title":{"rendered":"Partner Onboarding F-Secure"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-a674551e-c023-4666-82b8-b7448e713885&#8243; custom_padding=&#8221;32px||32px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;aa69f4b7-d35b-42c0-9ce6-bd234dcdd8ed&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;68px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;14px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Partner &amp; Resellers Onboarding<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; text_font=&#8221;Manrope||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"607\" data-end=\"809\">Optimized F-Secure&#8217;s partner and resellers onboarding experience by refining workflows, improving usability, and aligning the process with partner needs through a structured, research-driven approach.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/F-Secure-Partner-Onboarding.png&#8221; title_text=&#8221;F-Secure Partner Onboarding&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project Info&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Challenge<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Objective<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"190\" data-end=\"372\">Enhance the partner and reseller onboarding experience to make it more seamless, efficient, and aligned with F-Secure\u2019s goal of becoming the world\u2019s leading cybersecurity provider.<\/p>\n<h3 data-start=\"827\" data-end=\"853\"><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Business Challenge<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"399\" data-end=\"690\">The existing onboarding process was fragmented across multiple touchpoints and inconsistent in communication, causing confusion for partners and internal teams. The experience needed a clear structure, visual consistency, and a sense of progress to reduce friction and increase engagement.<\/p>\n<h3 data-start=\"827\" data-end=\"853\"><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Design Goal<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"710\" data-end=\"890\">Create a cohesive, user-friendly onboarding journey that reflects F-Secure\u2019s brand values of trust and simplicity, while supporting scalability across B2B and B2B2C partnerships.<\/p>\n<h3 data-start=\"827\" data-end=\"853\"><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Team<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"919\" data-end=\"1223\">Partnered closely with the Lead Designer, Product Manager, and marketing stakeholders to ensure design alignment with business and operational objectives. The collaboration involved iterative feedback sessions, stakeholder workshops, and continuous reviews to validate design direction and feasibility.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/IMG_20250829_152805_608-1.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;F-Secure Team&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_margin_tablet=&#8221;60px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Approach<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Research &amp; Discovery<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1275\" data-end=\"1448\">Conducted stakeholder and partner interviews to understand user needs, motivations, and challenges. This helped define key problem areas and opportunities for improvement.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Benchmarking<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1469\" data-end=\"1622\">Performed a detailed competitive analysis of other cybersecurity and SaaS onboarding experiences to identify best practices in clarity, flow, and tone.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Design &amp; Iteration<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"82\" data-end=\"357\">Focused on improving F-Secure\u2019s partner and reseller onboarding journey through competitor research and user insights. Designed prototypes and workflows to streamline processes, enhance clarity, and deliver a more efficient, intuitive experience for partners and resellers.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Stakeholder Demos<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Continuously refined the website\u2019s look and functionality through quick iterations, balancing UX best practices with technical constraints and business priorities.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_margin_tablet=&#8221;60px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Decisions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Simplified Onboarding Flow<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Streamlined the partner onboarding process by consolidating steps and removing friction, enabling users to complete setup faster and more intuitively.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Confirmation.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;Confirmation&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Contextual Guidance<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Added in-line guidance and contextual cues throughout the journey, providing the right information at the right moment to reduce errors and improve usability.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Personalization for Partner Types<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tailored workflows, dashboards, and interactions for different partner roles, ensuring relevance, efficiency, and a more engaging experience for each user type.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Partner &amp; Consumer Language<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Differentiated communication for partners and end-users: partner-facing content uses precise, workflow-oriented terminology, while consumer-facing messaging remains simple and approachable, ensuring clarity and relevance for each audience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_margin_tablet=&#8221;60px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Designs<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Journey Flows<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Mapped partner and reseller workflows to create clear, intuitive onboarding journeys. Focused on minimizing friction, guiding users step-by-step, and ensuring role-specific experiences.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Design System Components<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Leveraged existing design system components and created a few customized elements where needed to support unique onboarding requirements, maintaining consistency and scalability across the platform.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Prototype &amp; Validation<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Built interactive prototypes to test and refine onboarding flows, gathering stakeholder feedback and iterating based on real-world scenarios to ensure usability, efficiency, and clarity.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/F-Secure-Partner-Onboarding-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;F-Secure Partner Onboarding (1)&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Account-Creation-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Account Creation 1&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_margin_tablet=&#8221;60px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Impact<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3077\" data-end=\"3252\">The enhanced onboarding experience successfully streamlined the partner journey, improved usability, and established a unified structure that reduced confusion and friction.<\/p>\n<p data-start=\"3254\" data-end=\"3268\">\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Results<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"111\" data-end=\"208\">Based on stakeholder testing and evaluations, the redesigned onboarding journey is expected to:<\/p>\n<p data-start=\"111\" data-end=\"208\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"210\" data-end=\"480\">\n<li data-start=\"210\" data-end=\"253\">\n<p data-start=\"212\" data-end=\"253\">Reduce partner onboarding time by ~30%.<\/p>\n<\/li>\n<li data-start=\"254\" data-end=\"322\">\n<p data-start=\"256\" data-end=\"322\">Improve clarity and engagement across all stages of the process.<\/p>\n<\/li>\n<li data-start=\"323\" data-end=\"371\">\n<p data-start=\"325\" data-end=\"371\">Decrease support requests from new partners.<\/p>\n<\/li>\n<li data-start=\"372\" data-end=\"480\">\n<p data-start=\"374\" data-end=\"480\">Receive positive internal feedback from sales and marketing teams on flow efficiency and visual clarity.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2e8dabda-7ed5-4bb0-a8c1-0bf6b8f1a898&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Strategic Impact<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3532\" data-end=\"3768\">The redesigned onboarding journey contributed to F-Secure\u2019s larger vision of building a strong, trusted global partner network \u2014 one that reflects its leadership in cybersecurity and user experience excellence.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Related Projects&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;e45b2fb0-a04d-44e7-b2fb-612396d13340&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Other Projects<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1300px&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.4)&#8221; custom_padding=&#8221;100px|40px|100px|40px|true|true&#8221; custom_padding_tablet=&#8221;60px|30px|60px|30px|true|true&#8221; custom_padding_phone=&#8221;40px|20px|40px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;90cba241-97ce-425f-a269-26d171fa42ed&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Nokia Data Analytics<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Nokia-Open-Analytics-1.png&#8221; title_text=&#8221;Nokia Open Analytics (1)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||21px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;8231d3a3-8d6d-4577-b7db-be05abe6b92c&#8221; header_6_text_color=&#8221;gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}&#8221;]<\/p>\n<h6>Contribution<\/h6>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_50  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Led UI design work for Nokia Open Analytics platform focused on low-code and no-code environment simplifying complex data workflows and empowering services engineers.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;View Project&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;c2dde6bd-6b73-4e55-83c7-eec5eeca2c87&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.04)&#8221; custom_padding=&#8221;100px|40px|100px|40px|true|true&#8221; custom_padding_tablet=&#8221;60px|30px|60px|30px|true|true&#8221; custom_padding_phone=&#8221;40px|20px|40px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;90cba241-97ce-425f-a269-26d171fa42ed&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>AMSA Website Design<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-5.png&#8221; title_text=&#8221;AMSA (5)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;8231d3a3-8d6d-4577-b7db-be05abe6b92c&#8221; header_6_text_color=&#8221;gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}&#8221;]<\/p>\n<h6>Contribution<\/h6>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;3ea0d0f8-6f06-46cc-9699-31af10283c8c&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"703\" data-end=\"876\">Directed website design and branding, crafting structured content, custom icons, and illustrations to create a cohesive, engaging digital presence.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;View Project&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;c2dde6bd-6b73-4e55-83c7-eec5eeca2c87&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partner &amp; Resellers OnboardingOptimized F-Secure&#8217;s partner and resellers onboarding experience by refining workflows, improving usability, and aligning the process with partner needs through a structured, research-driven approach.ChallengeObjectiveEnhance the partner and reseller onboarding experience to make it more seamless, efficient, and aligned with F-Secure\u2019s goal of becoming the world\u2019s leading cybersecurity provider. Business ChallengeThe existing onboarding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-271","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":13,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/271\/revisions\/870"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}