{"id":2,"date":"2025-10-14T19:13:32","date_gmt":"2025-10-14T19:13:32","guid":{"rendered":"https:\/\/shoaibtahirqureshi.qudesign.tech\/?page_id=2"},"modified":"2026-01-21T16:40:30","modified_gmt":"2026-01-21T16:40:30","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/shoaibtahirqureshi.qudesign.tech\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ locked=”off” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”82%” animation_style=”fade” animation_duration=”1100ms” animation_delay=”50ms” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/10\/Shoaib-Profile-2.png” title_text=”Shoaib Profile (2)” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100px” module_alignment=”center” border_radii=”on|500px|500px|500px|500px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Manrope|300|||||||” text_text_color=”#FFFFFF” text_font_size=”15px” text_orientation=”center” custom_margin=”||13px|||” global_colors_info=”{}”]<\/p>\n

Product Design \u2726<\/span> UX Strategy \u2726 <\/span>AI<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”1cfd1263-5fd5-4172-bf0a-dbdd2ad78b2b” text_font_size=”15px” link_font=”||||on||||” header_2_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||22px|||” global_colors_info=”{}”]<\/p>\n

Hi, I’m Shoaib, a designer who moved from wiring circuits to connecting people through purposeful design.<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/drive.google.com\/file\/d\/1AtifgFMlMI-BYVXXiVE-HtpsAx1KmRjI\/view?usp=sharing” url_new_window=”on” button_text=”Download Resume” _builder_version=”4.27.4″ _module_preset=”6e209241-1df0-4e92-91ae-0ee11ec5a7f1″ button_text_size=”16px” custom_padding=”18px|40px|18px|40px|true|true” animation_style=”fade” animation_duration=”1100ms” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Featured Work” module_id=”projects” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”38px||21px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”1cfd1263-5fd5-4172-bf0a-dbdd2ad78b2b” text_orientation=”center” custom_margin=”||13px|||” global_colors_info=”{}”]<\/p>\n

Featured Projects<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” text_orientation=”center” max_width=”92%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

A curated mix of enterprise platforms, websites, and digital products crafted with a focus on usability, clarity, and business impact.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”88%” custom_padding=”4px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/AMSA-5.png” title_text=”AMSA (5)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/amsa-consulting\/” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n

Website and brand identity for a consulting company<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

38%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

enhanced audience reach with a refreshed brand and user-focused website.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/amsa-consulting\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341″ custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93,%22gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/F-Secure-Partner-Onboarding-1.png” title_text=”F-Secure Partner Onboarding (1)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/f-secure-5\/” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n

Partner onboarding and experience design<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

25%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

faster onboarding through streamlined partner and resellers workflows.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/f-secure-5″ button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”88%” custom_margin=”26px||||false|false” custom_padding=”4px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/People-Cloud-Transparent-1.png” title_text=”People Cloud Transparent (1)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/saas-talentmatching\/” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n

SaaS Talent & Project-matching platform<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

2\u00d7<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

more successful matches via optimized talent\u2013project flows for clients and vendors.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/saas-talentmatching\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341″ custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93,%22gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Sustainable-Action-Reporting-2.png” title_text=”Sustainable Action Reporting (2)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/sustainable-reporting\/” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ text_font_size=”18px” custom_margin=”||8px|||” global_colors_info=”{}”]<\/p>\n

Reporting platform for sustainability efforts<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

82%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

completion rate on the first-ever sustainability reporting platform, enabled by a user-friendly design.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/sustainable-reporting\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”88%” custom_margin=”26px|auto|27px|auto|false|false” custom_padding=”4px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Nokia-Open-Analytics-1.png” title_text=”Nokia Open Analytics (1)” url=”https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/data-analytics\/” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ text_font_size=”18px” custom_margin=”||6px|||” global_colors_info=”{}”]<\/p>\n

Enterprise data analytics platform for Engineers<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

50%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

reduction in configuration time with intuitive and no code workflows.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/data-analytics\/” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341″ custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-b28e424c-e31e-4a20-9a2b-ba464eff6341%22:%91%22background_color%22%93,%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/Ecobk-2.png” title_text=”Ecobk (2)” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ text_font_size=”18px” custom_margin=”||6px|||” global_colors_info=”{}”]<\/p>\n

Website design for a bookkeeping company<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font=”Space Grotesk||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”||4px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

20%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

more client inquiries and top Google ranking achieved through a clean, user-focused website.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/shoaibtahirqureshi.com\/ecobk” button_text=”View Project” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ custom_padding=”42px||18px|||” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”||11px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/1651246196821.jpeg” alt=”Testimonials” title_text=”1651246196821″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” border_color_all=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”10px||||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Space Grotesk|600|||||||” body_font=”Manrope||||||||” body_line_height=”1.8em” background_color=”#16264a” custom_button=”on” button_text_size=”18px” button_border_width=”1px” button_border_radius=”100px” button_font=”Space Grotesk||||||||” button_custom_padding=”10px|38px|10px|38px|true|true” custom_padding=”30px|26px|66px|26px|false|false” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_slide heading=”F-Secure Corporation” button_text=”Check on LinkedIn” button_link=”https:\/\/www.linkedin.com\/in\/shoaibtahirqureshi\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Shoaib quickly got up to speed on our Partner Experience project and independently tackled research, analysis, and design tasks. His contributions to our sign-up flows and B2B webpage research provided both immediate value and lasting impact.<\/span><\/p>\n

\u2726\u00a0<\/span> Mikko Kemppainen – Lead Designer<\/p>\n

<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”People Cloud” button_text=”Check on LinkedIn” button_link=”https:\/\/www.linkedin.com\/in\/shoaibtahirqureshi\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Shoaib served as a valuable UI\/UX designer in our core design and development team. He contributed significantly in improving the overall user experience and visual design across desktop and mobile platforms. Shoaib proved to be an easy-going team player contributed positively to team dynamics.<\/span><\/p>\n

\u2726\u00a0<\/span> More Karvonen – Tech Lead & CTO<\/p>\n

<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Nokia Solutions & Networks” button_text=”Check on LinkedIn” button_link=”https:\/\/www.linkedin.com\/in\/shoaibtahirqureshi\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Shoaib has exhibited a strong proficiency in <\/span>UX design, successfully undertaking various <\/span>responsibilities within the field. He has actively <\/span>engaged in user research, effectively <\/span>gathering insights and understanding the <\/span>needs and preferences of our users.<\/span><\/p>\n

\u2726\u00a0<\/span> Erno Kuovalainen – Design Manager<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”AMSA Consulting Oy” button_text=”Check on LinkedIn” button_link=”https:\/\/www.linkedin.com\/in\/shoaibtahirqureshi\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Shoaib is an exceptional UX designer with great <\/span>analytical thinking skills and a keen eye for <\/span>detail. He is equally skilled in conducting user <\/span>research, and his research insights have always <\/span>been insightful and have helped to inform our <\/span>design decisions.<\/span><\/p>\n

\u2726\u00a0<\/span> Ataul Ghalib – Founder<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Nokia Solutions & Networks” button_text=”Check on LinkedIn” button_link=”https:\/\/www.linkedin.com\/in\/shoaibtahirqureshi\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Shoaib is an exceptional UX designer with great analytical thinking skills and a keen eye for detail. His research insights have helped us to inform our design decisions. Shoaib is an excellent presenter who has a natural ability to communicate complex design concepts to both technical and non-technical stakeholders.<\/span><\/p>\n

\u2726\u00a0<\/span> Kirsi Kalenius – Lead Designer<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Featured Work” module_id=”projects” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9″ custom_padding=”38px||30px|||” collapsed=”on” global_colors_info=”{%22gcid-bb730dca-23ad-45ab-ac1c-91061d0c80d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”1cfd1263-5fd5-4172-bf0a-dbdd2ad78b2b” text_orientation=”center” custom_margin=”||13px|||” global_colors_info=”{}”]<\/p>\n

Recent Articles<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” text_orientation=”center” max_width=”92%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

A selection of my latest articles where I share insights on design, user experience, and the learnings that shape my work. Each piece reflects my perspectives, observations, and evolving thinking as a designer.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”88%” custom_padding=”4px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/pexels-sujasen-16361064-scaled.jpg” title_text=”pexels-sujasen-16361064″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n

Balancing business goals and user needs<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

The real challenge and beauty of UX design is figuring out how to make both sides work together in harmony.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/medium.com\/@shoaibtahirqureshi\/balancing-business-goals-and-user-needs-a-ux-designers-perspective-cbdb809b6755″ button_text=”Full article” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/pexels-tara-winstead-8378752-scaled.jpg” title_text=”pexels-tara-winstead-8378752″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n

The role of psychology in designing technology<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

Designers can enhance usability by reducing cognitive load \u2014the mental effort required to use a product<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/medium.com\/@shoaibtahirqureshi\/the-role-of-psychology-in-designing-technology-and-other-solutions-7458e5606ea3″ button_text=”Full article” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”88%” custom_margin=”26px||||false|false” custom_padding=”4px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”gcid-0012036b-444d-4cc0-80b4-9a6beab70eee” global_colors_info=”{%22gcid-0012036b-444d-4cc0-80b4-9a6beab70eee%22:%91%22border_color_all%22%93}”][et_pb_image src=”https:\/\/shoaibtahirqureshi.qudesign.tech\/wp-content\/uploads\/2025\/11\/pexels-tima-miroshnichenko-5155319-scaled.jpg” title_text=”pexels-tima-miroshnichenko-5155319″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”ef645b83-3034-41fd-bc09-2601a5fe77d8″ text_font_size=”18px” custom_margin=”||6px|||” global_colors_info=”{}”]<\/p>\n

Experience-Driven Design<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”88f06fad-a079-4ba8-9dbc-932436c9416a” text_font_size=”16px” custom_margin=”||20px||false|false” text_font_size_phone=”15px” global_colors_info=”{}”]<\/p>\n

EDD focuses on creating memorable, emotional, and lasting experiences for the users.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/medium.com\/@shoaibtahirqureshi\/experience-driven-design-72fb2b3735b5″ button_text=”Full article” _builder_version=”4.27.4″ _module_preset=”acfe65c5-0f34-45ea-954b-023d0fb330e7″ button_text_size=”15px” custom_padding=”16px|56px|16px|40px|true|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”60px|30px|60px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Product Design \u2726 UX Strategy \u2726 AIHi, I’m Shoaib, a designer who moved from wiring circuits to connecting people through purposeful design.Featured ProjectsA curated mix of enterprise platforms, websites, and digital products crafted with a focus on usability, clarity, and business impact. Website and brand identity for a consulting company38%enhanced audience reach with a refreshed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n

Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin' caught in the rain.)<\/p><\/blockquote>\n\n\n\n

...or something like this:<\/p>\n\n\n\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote>\n\n\n\n

As a new WordPress user, you should go to your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>\n","_et_gb_content_width":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":243,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1064,"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions\/1064"}],"wp:attachment":[{"href":"https:\/\/shoaibtahirqureshi.qudesign.tech\/index.php\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}